JAY Partners Oy
Working
with us & references
We are flexible to work according to your needs and preferences
How we work
Assignment
We take full responsibility for a clearly defined scope. Our guarantee is to provide you with the agreed deliverables in agreed schedule. Our team works in close cooperation with you under our supervision.
This model works when you need a capable independent advisor to work on the topic.
Coaching and facilitation
We provide strong methodology and structure. The team consists of primarily your resources who work under your supervision. We participate in capacity of an advisor and an expert resource. This model works when you have qualified resources, but would need support in structure and methodology.
Resources
We join the team and provide you with resources that have experience and track record. This model works when you are missing critical expertise or resources to strengthen your team.
Selected project references
These references outline approximately 100 past consulting assignments representing about half of our about 200 assignment track record. It highlights the team's extensive expertise across the forest products, packaging, and bio-energy sectors.
The portfolio details the firm's strategic role in advising institutional investors, pulp producers, and technology companies on critical business decisions. Key capabilities include market and feasibility assessments, operational excellence, decarbonization initiatives, wood sourcing, and comprehensive due diligence, demonstrating a strong track record in bio-economy and industrial transitions.
Investment consulting
Investment risk assessment for capacity expansion
The Challenge: A major packaging producer was considering a significant expansion of its production capacity.
Our Approach: We provided an expert opinion on commercial risk, including the identification, evaluation, and impact of overall feasibility, acting as an integrated part of the project team.
The Impact: The client acknowledged our viewpoints and included in their risk assessment.
Business opportunity study for fast-growing plantations
The Challenge: An investor sought to develop commercial fast-growing plantations as a platform for an industrial project.
Our Approach: We conducted a thorough business opportunity assessment covering all aspects of investment feasibility, including multiple processing and market options for potential final products.
The Impact: The client decided to pursue opportunities in one case and has made significant steps to realize them. We continued to support the investor in project implementation.
Attractiveness assessment of pulp mill projects
The Challenge: A pulp and paper company needed to understand the financial attractiveness of selected pulp mill projects in the Northern Hemisphere.
Our Approach: We delivered an outside-in review of the projects and their sponsors, specifically assessing associated raw material availability and sourcing risks.
The Impact: The client decided not to seek for a stake in any of the assessed projects.
Feasibility assessment of a new containerboard mill and technical concept
The Challenge: A paper company was pondering a greenfield containerboard mill investment .
Our Approach: We conducted a comprehensive feasibility study in the first phase and a detailed technical concept planning and machinery tenders on the second phase.
The Impact: Our assessments provided the main guidance and project development was based on our findings.
Full feasibility assessment of a corrugated plant
The Challenge: A containerboard and corrugated board company was pondering a new corrugated plant investment.
Our Approach: We provided a comprehensive feasibility assessment covering markets, competition, technical and operational concepts, financial feasibility and recommendations.
The Impact: The investment was carried out successfully.
Expansion strategy and pre-feasibility assessment of a new containerboard mill
The Challenge: A paper company was pondering a large expansion investment and wanted also advice on its strategy directions.
Our Approach: We provided a comprehensive feasibility assessment on business potential, competitive environment scenarios, price forecast and raw material sourcing, technical concept and financial feasibility.
The Impact: The assessment provided both concrete guidance and considerations for the company strategy and investment decision making which was eventually postponed.
Full feasibility assessment of integrated greenfield pulp and paper mill
The Challenge: A paper company was pondering a integrated greenfield pulp and paper mill in Asia.
Our Approach: We provided a comprehensive feasibility assessment covering markets, competition, wood raw materials, technical and operational concepts, financial feasibility based on field visit, market interviews, pulp and wood quality analysis and desk top assessment.
The Impact: The investment turned out to be non-viable and based on our recommendations it was terminated.
Feasibility assessment for biogas business case
The Challenge: A project development company targeted the implementation of a second-generation biofuel plant project including a large biogas production.
Our Approach: We conducted a comprehensive feasibility assessment of the biogas business case.
The Impact: The client did not make a decision with the investment project.
Counterparty risk assessements
The Challenge: A utilities company explored investing in energy assets to supply steam to a pulp and paper mill under a multi-year contract.
Our Approach: We conducted a detailed counterparty risk assessment of the operation.
The Impact: The client decided to make the investment.
The Challenge: A utilities company considered acquiring energy assets that held an existing energy supply contract with a pulp and paper mill.
Our Approach: We assessed the counterparty risk prior to the client approaching the target.
The Impact: The client decided to pursue the acquisition of the assets.
Paper machine conversion project preparation
The Challenge: A pulp and paper producer planned an investment project to convert a paper machine and needed an engineering partner for the FEED process.
Our Approach: We advised on the tendering process, evaluated FEL I & II proposals, and guided the selection of the engineering partner.
The Impact: The client made the partner selection based on defined criteria understanding the strengths and weaknesses of each contender.
Biomass processing options
The Challenge: A client sought options to convert excess tree bark into sellable products.
Our Approach: We carried out a preliminary identification of potential processing technologies and respective product markets.
The Impact: The client gained understanding of tangible options and their commercial potential and based on the work, initiated a biocoal project.
Supplier audit for a major capital investment
The Challenge: A pulp and paper producer experienced discrepancies in schedule, deliverables, and expenses with an engineering firm hired for a FEED process prior to a major capital investment.
Our Approach: We conducted a comprehensive supplier audit to identify the root causes of the discrepancies.
The Impact: The client understood the root causes of the deviations and has been able to change its monitoring process to for early detection of deviations.
Project financing for material handling technology
The Challenge: A material handling technology supplier needed to raise financing for a large project where it would supply key technology.
Our Approach: We prepared a targeted presentation outlining the project and the segment's future market potential for potential financiers.
The Impact: The client received professionally made material deck that could be presented to financiers and was able to secure the needed funding.
Operations consulting
Product development support for sustainable materials
The Challenge: An international technology company needed to evaluate the potential of replacing conventional non-renewable materials with bio-based and recycled alternatives in its products.
Our Approach: We facilitated internal processes and provided strategic assistance in evaluating material replacement potential.
The Impact: Based on the work our client selected 2-3 most interesting options for further development targeting commercial use of those.
Research plan for metal industry decarbonization
The Challenge: A consortium of industrial companies applied for public funding for a pre-feasibility assessment to decarbonize a metal industry process.
Our Approach: We prepared the initial research plan in collaboration with the consortium partners.
The Impact: The project received public funding and was successfully executed.
Product development support for bioplastics
The Challenge: A packaging company wanted to enhance its understanding of bioplastic development, competition, and market outlook.
Our Approach: We delivered a comprehensive review of alternative bio-based barrier options for fiber-based packaging materials.
The Impact: The assessment contributed to the bioplastic development considerations of the client.
Operational excellence in maintenance practices
The Challenge: A large company was rolling out an operational excellence program across dozens of production sites.
Our Approach: We advised the internal team on the specific implementation of operational excellence within maintenance practices.
The Impact: The client was able to effectively allocate resources and prioritize actions during the implementation phase for optimal impact.
Problem solving of evaporation plant runnability issues
The Challenge: A major market pulp producer faced significant runnability issues with its evaporation plant, causing frequent outages and production losses.
Our Approach: We executed three consecutive assignments to solve recurring technical issues and define operating practices to prevent subsequent losses.
The Impact: The root causes of the runnability issues were identified and reoccurrence of the issue has been avoided after changes to the operating procedures were implemented.
Operational excellence diagnostics of a sawmill
The Challenge: A forest products company sought to improve productivity at one of its sawmills without making capital investments.
Our Approach: We conducted an operational excellence diagnostic to identify clear improvement opportunities in production management.
The Impact: The mill obtained higher productivity rates during the subsequent years after the diagnostics.
Pricing mechanism development
The Challenge: A major pulp producer wanted to modernize and develop its pricing model.
Our Approach: We envisioned progressive pricing models, evaluated existing frameworks, probed customer desires, and developed a new pricing model collaboratively with the client’s team.
The Impact: The client introduced a new pricing mechanism to the market.
Product portfolio optimization
The Challenge: A forest products company had accumulated an extensive product portfolio serving a wide range of customers across multiple markets, creating inefficiencies.
Our Approach: We rationalized and optimized the product and market portfolio and advised on the implementation of the resulting changes.
The Impact: The client simplified its product portfolio and eliminated producing low and negative margin products.
Digitalization of sales processes
The Challenge: A pulp producer aspired to achieve productivity improvements by digitalizing its sales and delivery processes.
Our Approach: We advised on prioritizing limited internal resources and optimizing digital investment spending.
The Impact: The client was able to focus its digitalization efforts on actions that delivered most customer value and impact.
Operational excellence for production ramp-up
The Challenge: A forest products manufacturer faced significant challenges during the production ramp-up of a newly constructed, state-of-the-art production line.
Our Approach: We reviewed internal processes and the production management system to support higher utilization rates and reduce quality variation.
The Impact: A long list of deviations in management practises and behavioural deficiencies in operating procedures was identified. The mill has obtained higher productivity.
AI-based sales and operation planning (S&OP)
The Challenge: A large forest products producer was overwhelmed by the complexity of its S&OP process due to a broad product and market portfolio.
Our Approach: We simplified the S&OP process by executing and implementing an AI-based tool in cooperation with a specialized AI partner.
The Impact: The client is using the tool in its planning process and is capable of reacting to market volatility significantly faster and more accurately than before.
Wood sourcing strategy
The Challenge: A pulp and paper producer needed to expand wood sourcing to a new geographical area following the tightening wood balance caused by the cessation of Russian wood imports to the EU.
Our Approach: We created a detailed, provincial-level supply/demand balance of the wood market by player and advised on where and how to establish a strong market position.
The Impact: The client decided to pursue purchasing contracts with several identified suppliers.
Nordic-Baltic wood sourcing
The Challenge: A forest products company needed a detailed understanding of wood market dynamics in the Nordic-Baltic region.
Our Approach: We created a provincial-level supply/demand balance by player and generated short-, medium-, and long-term projections for volumes and prices.
The Impact: The client changed its wood procurement strategy and refocused its geographical reach while establishing new wood sourcing partnerships.
Operational excellence program supervision
The Challenge: A pulp and paper producer initiated a corporate-wide productivity and cost reduction program, executed by a large international management consulting firm.
Our Approach: We assumed a supervisory role to guide and oversee the international consultant responsible for the execution.
The Impact: The program avoided misalignment of operational objectives deriving from general management consultant’s limited understanding of industry specific realities.
Biocoal and biogas sourcing for steel decarbonization
The Challenge: A client in the steel industry sought to decarbonize its processes and required sustainable fuel alternatives.
Our Approach: We conducted a comprehensive analysis of biocoal and biogas availability and pricing across Europe.
The Impact: The client got concrete knowledge and advice regarding availability, sources and costs of biocoal and biogas.
Biocoal sourcing and production evaluation
The Challenge: A steel producer looked to source biocoal to entirely replace fossil coal.
Our Approach: We assessed external biocoal availability and evaluated the option to establish in-house production, including technology screening and preliminary investment calculations.
The Impact: The client got concrete knowledge and advice regarding availability, sources and costs of biocoal and an understanding how to set up own production and its competitiveness versus purchasing.
Strategy consulting
Regulatory impact assessment on global plastic bans
The Challenge: A packaging company required a comprehensive review of the global status of plastic bans with a specific focus on the Single Use Plastic Product Directive (SUPPD).
Our Approach: We analyzed the development, reasoning, mechanisms, and anticipated impacts of current and future plastic bans globally.
The Impact: The assessment contributed clients market scenario assessment.
Business opportunity assessment for bio-based materials
The Challenge: A technology supplier to the pulp & paper industry wanted a holistic understanding of future opportunities for bio- and fiber-based materials.
Our Approach: We focused on product development and potential new applications made from bio-based and cellulosic materials to map future avenues.
The Impact: The client was able to focus its development efforts in areas identified as the most promising future growth opportunities.
Strategy support for new market segments
The Challenge: An international technology company updated its strategy to identify new market segments for its existing products.
Our Approach: We supported the strategy process by conducting internal/external interviews, performing targeted market research, and facilitating workshops at both management and board levels.
The Impact: The client updated its strategy with new focus areas.
Regulatory impact assessment on global plastic bans
The Challenge: A packaging company required a comprehensive review of the global status of plastic bans with a specific focus on the Single Use Plastic Product Directive (SUPPD).
Our Approach: We analyzed the development, reasoning, mechanisms, and anticipated impacts of current and future plastic bans globally.
The Impact: The assessment contributed clients market scenario assessment.
Market opportunity assessment for novel packaging
The Challenge: Two international packaging sector companies sought to identify end-uses for a novel packaging solution.
Our Approach: We performed a desktop analysis of selected market segments and conducted customer interviews to accurately understand and quantify demand potential.
The Impact: The clients learned the difficulties of market entry and limitations of the market potential. Consequently, they decided not to pursue commercialization of the solution.
Business intelligence support for forecasting
The Challenge: A forest products company needed to challenge and improve its internal method for forecasting the price of a global commodity product.
Our Approach: We developed a new methodology to identify potential market disruptions, quantify their impact on supply, and adjust prevailing assumptions accordingly.
The Impact: The client enriched its understanding of market drivers and price risks.
Industry dynamics training
The Challenge: An industrial service provider wanted to elevate its personnel's understanding of their customer base's business environment.
Our Approach: We prepared a customized information package and delivered internal training sessions on the dynamics of the global pulp industry.
The Impact: The client was able to better prioritize and allocate its business development and sales resources.
Processing options assessment for woody biomass
The Challenge: A forest industry company needed to assess high-level options to convert excess woody biomass into value-added products.
Our Approach: We conducted a comprehensive screening of potential conversion technologies and commercial product applications.
The Impact: The client was introduced the most promising new business options and prerequisites for their commercial success.
Regulatory impact assessment for RED II regulations
The Challenge: A project development company targeted the implementation of a second-generation biofuel plant but faced regulatory uncertainty.
Our Approach: We evaluated the specific implications of RED II biofuel regulations on the project's technical concept and financial feasibility.
The Impact: The client got solid information under what conditions the planned project could be realised.
M&A consulting
Business due diligence for packaging competitor acquisition
The Challenge: A packaging company sought to expand its operations by acquiring a direct competitor.
Our Approach: We conducted business due diligence on the target company and acted as a strategic advisor to the acquiring board and owners.
The Impact: Our assessment discovered items that contributed to the client’s decision to withdraw from the acquisition process.
Due diligence for pulp mill minority stake
The Challenge: An overseas pulp & paper company considered investing in a minority stake in a Finnish pulp mill project.
Our Approach: We conducted comprehensive due diligence to assess the viability and risks of the project.
The Impact: The client decided not to pursue a stake in the project, which has not yet realized.
Vendor due diligence for growth company
The Challenge: A growth company prepared for a capital investment and needed to raise equity to finance its expansion.
Our Approach: We conducted vendor due diligence to package the investment opportunity for external equity partners.
The Impact: The client was able to raise the required funding.
Due diligence for Southeast Asian eucalyptus plantations
The Challenge: A private equity investor considered acquiring eucalyptus plantations and an associated investment project in Southeast Asia.
Our Approach: We executed due diligence on the plantations, the investment project, and the overarching business case.
The Impact: The client decided to withdraw from acquiring the plantation assets.
Vendor due diligence for textile fiber scale-up
The Challenge: A company developing novel textile fibre manufacturing technology required external financing to scale up production.
Our Approach: We supported the execution of the Vendor Due Diligence (VDD) report, including the selection and supervision of an external consultant.
The Impact: The client received funding to continue project development while the project itself has not received full funding.
Due diligence for South American pulp mill project
The Challenge: A pulp and paper producer considered acquiring a minority stake in a pulp mill project in South America.
Our Approach: We conducted detailed due diligence on the acquisition terms and the project's operational viability.
The Impact: The client decided not to make an investment on stake in the project.
Target screening for overseas paper mill conversion
The Challenge: A packaging materials producer sought overseas expansion through the acquisition and conversion of an existing paper mill site.
Our Approach: We conducted target screening and evaluated shortlisted options to determine the best candidate for conversion.
The Impact: The client decided to pursue takeover of one short listed target.
Due diligence for overseas stock-listed acquisition
The Challenge: A packaging materials producer prepared to acquire an overseas, stock-listed company.
Our Approach: We managed and advised the client’s team through the execution of commercial, technical, and environmental due diligence.
The Impact: The acquisition was successful and no notable unidentified risks have realized.
Takeover advisory and purchase price allocation
The Challenge: Following the acquisition of a stock-listed company, a packaging materials producer required post-merger support.
Our Approach: We advised during the critical takeover phase, providing specific support and modelling for purchase price allocation.
The Impact: The client implemented the takeover in schedule and as planned.
Break-up value creation analysis
The Challenge: A large private equity investor held a significant stake in a listed forest products company and believed the "sum of parts" exceeded current market value.
Our Approach: We evaluated potential break-up options and modeled their financial and structural implications.
The Impact: The target firm decided to spin-off and sell non-core assets.
Second opinion on technology business acquisition
The Challenge: A technology company identified an acquisition target but required an independent validation of the opportunity.
Our Approach: We carried out a second-opinion assessment to objectively evaluate the attractiveness and strategic fit of the potential acquisition.
The Impact: The client decided not to start the bidding process.
Due diligence for biocoal start-up
The Challenge: An institutional investor looked to invest in a start-up company featuring novel biocoal technology.
Our Approach: We conducted a due diligence assessment covering both the proprietary technology and the overarching business model.
The Impact: The client decided not to invest in the target company.
Due diligence for energy technology service company
The Challenge: A maintenance service company evaluated the acquisition of an energy technology service company.
Our Approach: We evaluated the target company’s market position, ongoing projects, sales pipeline, and competitive landscape.
The Impact: The client decided to pursue with the acquisition.
Forest acquisition target screening in Finland
The Challenge: An institutional investor sought opportunities to invest in physical forest assets in Finland.
Our Approach: We conducted opportunity screening, analyzed asset value, and organized field visits for highly qualified targets.
The Impact: The client has not so far made any acquisitions in Finland.
Due diligence for novel packaging material fund
The Challenge: An investment fund evaluated an opportunity to invest in a company producing a novel packaging material.
Our Approach: We conducted a due diligence assessment covering manufacturing technology maturity, end-product markets, and competitive threats.
The Impact: The client decided to invest in the target company.
Due Diligence for integrated paper mill acquisition
The Challenge: An international company evaluated an acquisition of a pulp and paper mill.
Our Approach: We conducted a technical and business due diligence of the asset.
The Impact: The client wanted to pursue with the acquisition while its valuation was lower than the winning bid. Hence it was not successful with the acquisition.
Vendor due diligence for chemical recycling investment
The Challenge: An industrial company needed to raise major capital for a large-scale chemical recycling investment project.
Our Approach: We prepared a comprehensive Vendor Due Diligence (VDD) assessment to present to potential investors and financiers.
The Impact: The client received professional, independent VDD document to present the investment opportunity and is in the process of raising funding.
Due diligence for novel energy technology
The Challenge: A private equity firm evaluated a potential investment in a company featuring novel energy technology.
Our Approach: We conducted a due diligence assessment covering the target market segments, competitors, and business model viability.
The Impact: The client decided to invest in the target company.
VDD for specialty paper producer
The Challenge: A leading specialty cartonboard producer and its owners wanted due diligence support.
Our Approach: We conducted a deep-dive analysis consisting of detailed field-interviews and desk-top assessment including client’s product perception and potential customer mapping.
The Impact: The work provided tangible findings that can be used for product development and also an extensive assessment of potential new customers.
Due diligence of converting company
The Challenge: A paper company was considering expansion into converting via acquisition of a medium-sized high-end converting player.
Our Approach: We conducted a comprehensive due diligence evaluation based field visit, received material and our industry expertise.
The Impact: Our assessment pointed out several red flags and uncertainties which terminated the acquisition process.
Climate technologies due diligence portfolio
The Challenge: An institutional investor investing widely in climate technologies needed reliable, systematic evaluations of multiple target companies.
Our Approach: We conducted commercial and technical due diligence assessments across a diverse portfolio, including:
• Biocoal production
• Torrefied pellet production
• Hydrogen and technical carbon production
• Rotor sails for shipping
• Air emissions abatement technology (steel and quarry industries)
• Recycling of foundry sand
• Novel fiber-based packaging material
• Chemical recycling of plastics (two companies)
• Fiber-based acoustic material production
• New process to produce CMC
• New rubber solution for tire manufacturing
• Insect protein
• Cellulosic sugar-based chemicals
• Ultrasound cleaning technology
The Impact: The client made both go and no-go decisions regarding financing these investments.
Market potential assessment for public funding application
The Challenge: An innovation organization applied for public funding for a research program targeting novel bio-based product solutions.
Our Approach: We performed a business potential assessment to quantify the technology and service business potential of the proposed solutions.
The Impact: A well-founded and clear market potential information was included in the funding application.
Market research for overseas product introduction
The Challenge: A packaging producer assessed the market potential for introducing a new product application into overseas markets.
Our Approach: We conducted direct interviews with technical and commercial buyers to quantify exact demand potential.
The Impact: Our work contributed to sales development by providing understanding of the market size and potential clients.
Global market assessment for residue opportunities
The Challenge: An international technology company looked to expand its products into new market segments and applications.
Our Approach: We conducted a global assessment of opportunities within specific wood and agricultural residue markets.
The Impact: The client received professional advice regarding the business attractiveness of the selected segments.
Industrial opportunities development for a South American landowner
The Challenge: A major South American landowner explored developing commercial plantations and industrial processing to increase land value generation.
Our Approach: We engaged in multiple assignments to evaluate product options, guiding the client through the entire development phase up to the final investment decision.
The Impact: The client is implementing a major project to establish commercial plantations.
Regulatory impact assessment on EU forest strategy
The Challenge: A major Swedish forest owner was concerned about the potential impact of pending EU regulation on its assets.
Our Approach: We conducted a detailed impact assessment of the EU Forest Strategy Draft, specifically tailored to the client's operations.
The Impact: The client learned the potential impact on its assets but did have any means to mitigate the regulatory risks it was imposed to.
Market disruption assessment
The Challenge: A major Nordic forest owner needed to understand the wood market shock created by the end of Russian wood imports to the EU following the war in Ukraine.
Our Approach: We conducted an impact assessment analyzing regional changes in market dynamics across the Nordic and Baltic countries.
The Impact: The client has been benefitting from escalating wood prices in the Nordic region for several years.
Investment options for wood processing
The Challenge: A large Nordic forest owner wanted to explore options to promote further regional demand for wood raw material.
Our Approach: We assessed industrial-scale options to add wood processing capacity within the region.
The Impact: The ending of Russian wood imports in 2022 resulted in substantial deficit of wood the region, which has eliminated the need of boosting domestic wood consumption for tighter market balance.
Market assessment for novel pulp derivative technology
The Challenge: A technology company and a forest industry player wanted to capitalize on an opportunity created by novel pulp derivative manufacturing technology.
Our Approach: We assessed the economic advantages of the technology, estimated the accessible market, and drafted a market entry path for the industrial player.
The Impact: The forest industry player decided not to pursue the business opportunity due to market entry risks while the technology supplier continued to explore business opportunities with new partners.
Strategy process for value chain refocus
The Challenge: A technology company serving a multitude of value chains was scaling up and needed to refocus its marketing efforts.
Our Approach: We supported strategy revision by conducting a market assessment of the current portfolio and identifying potential new applications.
The Impact: The client has changed its strategy and is refocusing its resources to most prominent applications and value chains.
Detailed market assessment and LoI generation
The Challenge: A forest products producer approaching a major investment decision had developed a new product category utilizing novel manufacturing technology.
Our Approach: We conducted a detailed market assessment, identified a long list of potential customers, and approached them to secure Letters of Intent (LoIs) prior to the investment decision.
The Impact: The client was able to engage with potential partners and proceed to establishing LoI’s for future off take.
Pulp strategy evaluation and asset competitiveness
The Challenge: A major owner of a pulp and paper company wanted to evaluate the company’s underlying pulp strategy and asset base.
Our Approach: We assessed the pulp assets, determining their competitiveness and role within the broader corporate strategy.
The Impact: The owner received well-founded professional advice on which assets to focus and invest. The target company has implemented large proportion of the recommendations made.
Strategy process support via internal interviews
The Challenge: A technology company updating its strategy wanted to systematically review the views and opinions of its internal staff.
Our Approach: We conducted a comprehensive series of interviews to gather, synthesize, and process the internal data.
The Impact: The company received open and honest views and opinions of its own staff regarding the strategy and preferred changes to it and these were taken into consideration in final strategy formulation.
Expansion support into global pellets market
The Challenge: A material processing technology company looked to expand into new business areas.
Our Approach: We carried out an assessment of the global pellets market and evaluated the viability of the material handling technology business.
The Impact: The company decided not to prioritize the pellet handling segment.
Decarbonization concepts for steel production
The Challenge: A steel producer sought viable options to decarbonize its steel-making process through a joint project with a technology company.
Our Approach: We innovated a novel technical concept and evaluated its long-term business viability.
The Impact: The steel producer was presented a realisable technical concept that would, when realised, dramatically reduce fossil fuel use. Investment decision has not been made.
Outlook presentation for global pulp business
The Challenge: A technology company active in the forest cluster organized a strategy workshop focused on pulp industry development.
Our Approach: We prepared and presented a strategic outlook for the global pulp business to inform the workshop's direction.
The Impact: The technology company received an independent, professional view of the development pf pulp market and its implications to its business.
Market assessment for recycled wood processing
The Challenge: A material processing technology company looked to expand into the recycled wood processing sector.
Our Approach: We evaluated the recycled wood market and assessed the specific opportunities for the client's material handling technology.
The Impact: The client received professional advice regarding the business attractiveness of the recycled wood processing segment and chose not to prioritize the segment.
Market opportunity evaluation for waste-to-chemicals
The Challenge: A material processing technology company identified emerging opportunities in projects converting waste to fuels and chemicals.
Our Approach: We evaluated and quantified the specific market opportunity to determine its attractiveness to our client.
The Impact: The client adjusted its strategy based on the recommendations and conclusions from our work.
Opportunities in novel bioproducts
The Challenge: A panelboard producer sought options to convert excess wood into novel bioproducts.
Our Approach: We identified the most promising technological options and evaluated their commercial attractiveness.
The Impact: The client gained understanding and advice of the potential of novel bioproducts but due to insufficient profitability of investment options, did not proceed.
Wood availability assessment in the Baltic Sea basin
The Challenge: A major owner of a pulp & paper company needed to evaluate wood availability in the Baltic Sea basin.
Our Approach: We assessed regional wood markets and outlined the direct implications for companies operating in the area.
The Impact: The target company has made significant changes to its wood procurement strategy.
Emission control technology market evaluation
The Challenge: An international technology company sought new business opportunities in the steel industry's emission control segment.
Our Approach: We carried out a market evaluation of emission control technologies used in the steel industry, including identifying main technology suppliers and competitors.
The Impact: The client received a holistic understanding of business potential and competitive situation in the selected segment. and eventually acquired an established technology supplier.
Regulatory impact assessment on EU PPWR
The Challenge: An international technology company needed to understand the implications of the EU PPWR on packaging materials and in particular their future demand and competitive positions.
Our Approach: We analyzed the details of the PPWR package and defined its specific implications for various packaging materials and their lifecycle.
The Impact: The client business prospects were summarized, which helped the client to prepare and mitigate the impacts of the package on its own business.
Emission control technology market evaluation
The Challenge: An international technology company sought new business opportunities in the panelboard industry's emission control segment.
Our Approach: We conducted a market evaluation of emission control technologies within the panelboard industry and identified leading technology suppliers.
The Impact: The client obtained a holistic understanding of business potential and competitive situation in the selected segment and entered a new segment through acquisition of established technology supplier.
Fiber sourcing for novel panel production
The Challenge: A company developed a novel panel made from residual wood fiber and needed a location for its first commercial-scale plant.
Our Approach: We assessed potential fiber sources and evaluated local partners to locate the optimal site for the production plant.
The Impact: The client received concrete information what are the most promising source of raw material and which potential partners to approach but has yet to implement an investment project.
Technology market quantification
The Challenge: An international technology company wanted to quantify the market opportunity in selected biofuel and chemical segments for its newly developed technology.
Our Approach: We produced detailed market estimates and quantified the total addressable technology market potential.
The Impact: The client was able to quantify the business potential in selected segments. This helped it to re-focus its technology and product commercialisation efforts.
Recycling technology market assessment
The Challenge: An R&D organization representing multiple industries initiated a new R&D program focused on recycling technology.
Our Approach: We conducted a comprehensive market assessment for selected recycling segments to guide R&D focus.
The Impact: The consortium was able to focus on those recycling technology segments with the best business potential.
Sorting technology market assessment
The Challenge: A client active in waste processing technology wanted to investigate opportunities in mechanical waste sorting.
Our Approach: We conducted a market assessment of sorting technologies, including the identification of leading incumbent suppliers.
The Impact: The client was able to make go-no-go decision regarding entry in the sorting business and decided not to purse the opportunity.
European wood sourcing assessment
The Challenge: A pulp and paper products company with production in several countries needed to comprehensively assess wood availability across Europe.
Our Approach: We mapped major wood processing facilities, evaluated their wood demand, and factored in EU-level regulatory changes potentially impacting availability.
The Impact: The client received professional, non-biased advice on wood markets and their implications to its businesses and determine the future wood sourcing outlook for its assets.
Traditional versus novel bioproduct investment options
The Challenge: A mechanical wood processing company wanted to evaluate investment options comparing traditional and novel wood processing alternatives.
Our Approach: We identified alternative technologies to manufacture novel bioproducts from wood and shortlisted the most viable options for detailed assessment.
The Impact: The client selected the most attractive investment option and pursue that further.
Biocoal production viability
The Challenge: A panelboard producer wanted to determine the financial and operational viability of investing in biocoal production.
Our Approach: We conducted production technology mapping, estimated investment and operational costs, and executed an end-product market analysis.
The Impact: The client did not pursue the investment opportunity due to lack of mature technology with sufficient capacity and too low profitability investment.
Global cartonboard market and industry assessment and forecast
The Challenge: One of the leading cartonboard companies wanted to get a comprehensive evaluation of and forecast for the global cartonboard markets and industry.
Our Approach: We conducted an extensive assessment including field interviews, macroeconomics, end-use trends and competitor evaluation.
The Impact: The client has used the findings in its strategy and business development work and in investor communication.
Opportunities in overseas markets
The Challenge: A leading containerboard company wanted to enhance its position in the overseas markets in selected high-quality segments.
Our Approach: Provided a deep dive on the market dynamics, competition, supply chain structure including identification of potential clients and product & quality requirements.
The Impact: The client was able to utilize the findings in its sales strategy development.
Global beer and beer packaging markets
The Challenge: A large packaging material wanted to evaluate the potential in the global beer packaging markets.
Our Approach: We provided a review of the global beer market, its segments, packaging trends, outlook and opportunities based on desk-top review and interviews among the beer companies and packaging experts.
The Impact: The client was able to utilize the findings in its product and sales strategy development.
Expansion strategy and feasibility assessment
The Challenge: One of the leading global paper companies was considering a large strategic investment.
Our Approach: We provided a comprehensive feasibility assessment on business potential, competitive environment scenarios, price forecast and raw material sourcing as well as overall review of the expansion strategy alternatives. The work consisted of desk-top research and interviews.
The Impact: The assessment provided both concrete guidance and considerations for the investment decision making which was eventually postponed.
Product development directions and market potential
The Challenge: A leading containerboard company wanted to explore opportunities in specialty high-quality containerboard in the global markets.
Our Approach: We provided an extensive assessment of the potential market size and growth outlook, competition, product trends and entry requirements based on desk-top assessment and field interviews.
The Impact: The assessment pointed out that the client should not take its product and business development into this segment.
PPWR implications
The Challenge: A leading packaging company wanted to understand the potential impact of PPWR on its business.
Our Approach: We deep dived on the fundamentals and drivers of PPWR, identification and analysis of the potential qualitative and quantitative impacts in general and on the client in question.
The Impact: The assessment contributed to the strategy and business development of the client.
Product development directions and identification of potential customers
The Challenge: A leading specialty paper company was looking for support and guidance for its product development project.
Our Approach: We conducted assessments of competing solutions, requirements in different applications, identification of potential customers and market outlook based on industry expertise and field interviews.
The Impact: The client was able to utilize the findings in redirecting the product properties and in business potential estimation.
Market trends in label papers
The Challenge: A leading specialty paper companies wanted to gain insights into the current and anticipated trends in the European and North America label markets.
Our Approach: We conducted a deep-dive consisting of detailed field-interviews and desk-top assessment including client’s product perception and potential client mapping.
The Impact: The work provided tangible findings that can be used for product development and also an extensive assessment of potential new customers.
Market dynamics and potential in kraftliner
The Challenge: A leading packaging material company was pondering its product strategy and wanted to explore opportunities in the global kraftliner markets.
Our Approach: We conducted an extensive opportunity assessment including evaluation of the product quality, cost competitiveness and sales strategy requirements.
The Impact: Based on our recommendations, the client decided to redirect its strategy into other product segments.
Second opinion for wood sourcing of investment project
The Challenge: An international investor was invited to participate in a major investment project and needed verification of operational assumptions.
Our Approach: We performed a second-opinion assessment validating the wood sourcing strategies and projected wood costs.
The Impact: The client learned the project had a significant wood supply risks and withdraw from investing into the project, which did not proceed to implementation.
Due diligence of waste management project
The Challenge: A project development company in the waste management sector required funding for business development initiatives.
Our Approach: We performed commercial and technical due diligence of the company and its business plan on behalf of the funding parties.
The Impact: The funding parties were decided to go ahead with funding of the company.
Viability assessment of counterparty
The Challenge: A supplier to the pulp & paper industry sought to invest in on-site production capacity secured by a long-term supply agreement.
Our Approach: We conducted a comprehensive viability assessment of the proposed operation and the contract partner.
The Impact: The investment was put on hold by the counterparty.
Target assessment for pulp and paper acquisition
The Challenge: A pulp and paper company was interested in acquiring a competitor's business and production assets.
Our Approach: We conducted an outside-in assessment of the target's business, assets, financial performance, and associated risks prior to approaching the owner.
The Impact: Our assessment pointed out that the company is not a viable acquisition target.
Viability assessment for outsourcing partner investment
The Challenge: An outsourcing partner to the pulp & paper industry looked to invest in production assets directly at its contract partners' sites.
Our Approach: We conducted several independent viability assessments evaluating the operation and overall business health of the contract partners.
The Impact: The client decided to make the outsourcing agreement with some of the sites, whilst others turned out to be unfeasible.
Advisory project for lender
The Challenge: A large financial institution was considering financing a paper and converting company.
Our Approach: We conducted a comprehensive viability assessment of the company, its operations, financial projections and market outlook based on field visit, received material and our industry expertise.
The Impact: Our assessment worked as main guidance in investment decision making.